The impact bro, i think the biggest reason why the seventh art created is sending a message and dealing with a case through a cause, people are giving you time, this is not fungible, time is priceless any second is gone, nothing can take it back ever again.
With short or long term impact, the movie with deep impact is the one who make another person at some parts in your tiny mini life after seeing it, the piece that will make you say: I never thought it exist from the first place ! , let you think, shake that little bubble which souranded your life before.
THE impact is a the most important factor in my standards this why I give it seven,
the story: the story is like the pitch, imagine watching pro football or soccer players in bad field, yeah the skills is out there but I'm not enjoying it, if the story is rich, full with non anticipated events that will catch your eyes in every minute of the piece, trust me it will be awesome uh! the story is like the frame for me, great movies are basically treating intresting causes with a story you cant except how it is gonna end, you have to stay till the end to know, sometimes an ordinary end with a proper narrative chain of events gives the project much more elegance and beaty.
the acting: ah this also very important, because acting is the painting of the work, the actors are in charge of making the script alive, the watcher will be in touch with them not the script and how to define a great acting, well for me personally I will not get that vibe of he or she is pretending, let me sense the honestly of the feeling he or she is showing me right now, I will also talk in other work about how do I classified actors from talented to overrated to underrated.
To be continued my dear reader...